California Food Is Medicine Coalition (CalFIMC) member organizations have built partnerships with health plans over the last several years. Food and nutrition have become essential focus areas in whole-person health care approaches. Many of their partnerships have emerged by developing grant-based relationships or participation in community health improvement initiatives. However, health plans now have more flexibility and a greater desire to incorporate meals and nutrition services as formal benefits for their covered beneficiaries. CalFIMC partnered with Collaborative Consulting to accelerate their understanding of current opportunities and anticipate future possibilities.
Through key informant interviews with California health plan leaders and staff, we gained insights into how CalFIMC and its members can best orient their organizations and services to optimize partnership opportunities and outcomes. We combined these insights with market and performance data of Medi-Cal managed care and Medicare Advantage plans to generate a user-friendly database to track and evaluate partnership opportunities across the state, accelerating CalFIMC’s market understanding. Our market research also entailed analyzing two of CalFIMC’s primary competitors in the market.
Taking our research further, we profiled several health plans to understand their histories, cultures, partnership preferences, and population health strategies to help shape CalFIMC’s partnership development tactics. The summary of our research revealed a market with significant opportunity for partnerships for CalFIMC, with a higher-than-expected share of health plans in the “ready and willing to partner” category.
This project’s result supports CalFIMC in prioritizing its emerging partnership opportunities, applying strategic considerations to build its network’s capacities, and reaffirming its unique role in the home-delivered meal and nutrition services market.
If you would like to learn more about how your organization or network can better assess and prioritize earned revenue opportunities with healthcare organizations, analyze current and emerging competitors, or build the infrastructure for generating market intelligence, get in touch.
When it comes to designing and implementing organizational strategies and cross-sector partnerships, Jacob brings over a decade of I’ve-lived-it-myself expertise to our clients. Jacob’s work results in administrative and operational improvements, growth opportunities, and clearer strategies for organizations ready for change.
