With adults 60+ projected to comprise more than one-third of Marin’s population by 2025, County leaders knew that they would need a comprehensive 5-year action plan that would ensure that their communities would be age-forward inclusive and livable for its aging population. To deliver on their commitment to an age-forward future, Marin County engaged Collaborative Consulting to help them better understand and address the needs of their community members.

Our work began with a multi-faceted assessment process, during which we fielded a county-wide survey, facilitated community-level focus groups, interviewed County leaders, and conducted additional state and local research. This resulted in input from more than 2,000 area residents, leaders and advocates and enabled us to identify key themes and define focus areas that would shape the action plan.

From there, we developed and documented a detailed set of action items across six priority areas – housing, mobility, community services, disaster preparedness, social connection and unincorporated areas. The resulting plan – titled Age Forward: A Framework for an Age-Friendly County of Marin – was introduced to and approved by the Marin County Board of Supervisors in January. It will now be submitted to the World Health Organization (WHO) and the American Association of Retired Persons (AARP) as the official age-friendly action plan for Marin.

You can read more about this important initiative here and see the full Plan below.


Now, the County of Marin has retained Collaborative Consulting to launch implementation over the course of the next few months, before transitioning management to a full-time internal resource.

Much of our work here at Collaborative Consulting is focused around helping organizations, communities and counties better address the needs of aging populations. If you’d like to learn more about how we can help you design and deliver age-forward solutions for your constituents, don’t hesitate to get in touch.